Pete is an expert in the field of human connection and the founder of The GenWell Project – a Canadian Not-For-Profit organization dedicated to making the world a happier and healthier place by educating people about the importance of proactive face-to-face social connection, empowering them to start building healthier connection habits in their own lives, and inspiring them to take action, for their own heath and wellness or the health and wellness of others.
Following a successful career in the beverage alcohol industry, Pete ventured into the world of cause and not-for-profit, by heading up Movember Canada. Under his leadership, Movember Canada grew to become the number one fundraising country in the world, raising 142M dollars over 5 years. Since his departure, Pete has focused on the roll out of his passion project, The GenWell Project.
Although society was in need of a Human Connection Movement prior to the global pandemic, Covid-19 has raised the collective consciousness about the need for greater human connection in the world, and The GenWell Project wants to the catalyst that makes that desire a reality for all.
He is a frequent keynote speaker and workshop facilitator within businesses, schools, and community organizations on the power of human connection, and has contributed opinion pieces for print, magazines, radio and online.
Generating Wellness through the power of Human Connection for all.
Make today your day to connect with Just One More – watch the video